Tailored consultancy and business support across wine, drinks, hospitality, tourism and boutique food production—rooted in 20 years of hands-on and high-level industry experience.

SERVICES

B2B & D2C Wine Sales Strategy & Marketing

Tourism & Hospitality Management & Marketing

Digital Marketing & Social Media Management

Private & Corporate Wine Events

Copy Writing & Website Management

Wine List & Cellar Curation & Sourcing

Rural Food & Drink Business Management

Brand Building, Sales & Strategy

PR Management

Written translation - Italian & French to English

Elver Roots is born of two decades of experience working with some of the world’s most respected wine producers and institutions. My journey has been shaped by a deep love for wine, hospitality and hosting, exceptional places and products. From Champagne houses like Charles Heidsieck and Piper-Heidsieck to boutique winemakers across the globe, I’ve had the privilege of working with iconic names including Greywacke, Montes, Cullen, and more—most recently spending four years with one of the UK’s leading wineries.

Tori has a combination of passion and diligence which make her a huge asset to any project she contributes to. With her knowledge and experience of the wine trade, she knows what is needed to sell and market a wine successfully in a busy marketplace.”

Tom Platt - CEO Liberty Wines.